Deepfake Technology
AI employed to produce convincing counterfeit visuals, videos, and audio clips that give the impression of authenticity
ENTITY
1 - Human
INTENT
1 - Intentional
TIMING
2 - Post-deployment
Risk ID
mit471
Domain lineage
4. Malicious Actors & Misuse
4.1 > Disinformation, surveillance, and influence at scale
Mitigation strategy
1. Implement and integrate advanced, AI-driven detection and content provenance systems (e.g., machine learning algorithms for anomaly detection, biometric analysis, and the C2PA standard) to authenticate digital media and identify synthetic or manipulated content at scale and in real-time. 2. Establish a robust digital security architecture grounded in a zero-trust model, mandating strong authentication protocols such as Multi-Factor Authentication (MFA) and continuous validation to secure sensitive data and prevent unauthorized access that could facilitate deepfake creation. 3. Develop and deploy comprehensive media and digital literacy programs, targeting individuals and organizational employees, to cultivate critical thinking, heighten awareness of deepfake creation tactics, and establish formal protocols for content verification before dissemination.
ADDITIONAL EVIDENCE
a persistent ‘infopocalypse’ is causing individuals to believe in the reliability of information only if it originates from their social circles, encompassing family, close friends, or acquaintances, and aligns with their preexisting beliefs